Know exactly what you are buying.
You are already paying for a website, or about to. Here is the whole thing, before you spend a dollar.
Free, 15 minutes, no pressure.
The part nobody counts.
You did not set out to spend your evenings on this. You picked the template, moved the photo, moved it back, and told yourself it would land clients once it finally looked right. Nobody put a price on those hours, so they never showed up on an invoice anywhere.
Meanwhile the DMs pile up while you work, and by the time you answer, they are not interested anymore. You still do it all manual. Or you spend the night debugging a site you did not build and cannot fix.
Somewhere in there a bill arrives every month and you pay it, because a website is a business expense and that is just what it costs.
Here is the part that actually stings. Almost nobody asks to see the numbers behind that bill. Not because they do not care, but because nobody handed them the analytics and nobody told them which questions to ask.
So the site sits there, the bill clears, and you cannot say what either one did for you. That is not knowing, and paying anyway.
Five pieces, and who holds each one.
The address
Your domain
The house
Your design and code
The land
Your hosting
The keys
Your accounts
The meter
Your data
A website is five pieces. Once you can name them, nobody can sell you one you do not understand again.
The address is your domain, the thing people type and the thing Google attaches your reputation to. It costs about $11 a year, and it should be bought on your card, in your name, always.
The house is the design and the code, the part people actually look at. Built as real files in your account, it can be handed to me or to any other developer, forever.
The land is the hosting, the ground the house sits on. For a normal small business site it is $0 a month. That is where the monthly bill usually hides.
The keys are the accounts behind all of it. You own every account, and I hold guest keys you can take back in a few clicks. Not shared passwords, and not my account with you added to it.
The meter is your data. What people searched before they found you, which page they read, where they gave up. Most companies sell you the house and quietly keep the meter, and whoever holds the meter holds your direction.
All five, with what each one really costs, are in my free owner's guide.
What you actually get.
Deliverables, not adjectives. This is the founding build: five to six pages, live in 10 business days, counted from the day your payment clears and your intake is complete. Both conditions, not one.
- Home, Proof, Pricing, About, Book and Contact, and this page. Legal pages are free on top.
- Domain, code, hosting, and data, in your name from day one.
- A studio where you edit your own text and photos, no developer needed.
- Analytics that speak back to you: who visited, what they read, where they left, and what they clicked before they called.
- A public audit page with the live speed scores. The build targets 90+ PageSpeed.
- Search setup and local schema, so Google can read your business.
- A thank you page, an ownership badge, a mobile call button, and a review collector button.
- Thirty days of care after we go live.
You own all of it, from day one. Stop paying me tomorrow and nothing shuts off.
How the ten days actually run.
Step one, the intake. A free fifteen minute call, then one clear questionnaire. The clock does not start when you say yes. It starts the day your payment clears and your questionnaire is complete, both. If you need three weeks to write your answers, that costs you nothing.
Step two, the build. I build, and you get updates in plain language, not status reports full of words you would have to look up. One round of feedback midway keeps it yours.
Step three, launch and thirty days of care. We go live with the findability checklist done: search setup, local schema, and analytics reading from your first visitor. I stay close for thirty days after that.
Ten business days, start to live. It is an assembly line with a start condition and an end date, not a project that drifts into month three. That is also why the price is fixed before we start, and why nothing on the invoice moves after.
Who this is not for.
I would rather tell you now than have you find out later.
This is not for you if you want to be locked in. There is no annual commitment and there is nothing to cancel. Stop paying me tomorrow and nothing shuts off, because every account was yours the whole time.
This is not for you if you want the smallest number on the page today. Owning is the highest price on day one, on purpose, and it is the last one you owe me.
This is not for you if the honest answer is that you do not need software. Tell me how the work runs today, and if software is not the right answer I will say so on the call.
And if what you actually need is a real store, Shopify hands you real numbers out of the box. I will build it there, in your name, and I will tell you that out loud, because I win either way.
If the site is not producing business or leads, it does not matter how many templates or features it has.
Three builds, and where to check.
Lorenzo took his orders in Instagram DMs. His store captured all the clients and the orders, and he sold out before Valentine's Day.
My own trading system is why I passed my prop evaluation and why I know my edge. Without my OS I would still be gamble trading.
Fiori Cleaners is my own business, where I ran the same playbook first. Go High Level, funnel sequences, a hiring flow, and online booking. I did not build those from scratch. It was my selection, and it worked.
The trading numbers come from my journal. This site's own scores are on the audit page. Go check both.
What it costs, stated here.
No gate, and no form that emails you a number later.
The founding build is $2,500 one time, for the first ten clients: five to six pages, live in 10 business days. That is $500 off the $3,000 list price, and it is a public rate, not a negotiation. After the first ten it is $3,000, for three to four pages, live in 5 business days.
A custom website or an online store starts at $5,500, and the final number gets scoped on the call, because a store with fifty products and a store with five hundred are not the same build.
Add-ons are flat priced, and every one of them is listed with its number on the Pricing page.
The core build is paid in full up front. The custom lane is half to start and half before launch. After launch you pay about $11 a year for your domain and $0 a month for hosting, straight to the registrar and the host, never through me.
The questions I get asked most.
I already have someone doing my website for $50 a month. Why would I pay you thousands?
Wonderful, and I mean that. Then the question is not the price, it is what the $50 is buying. Ask them the six questions from my guide, and start with two of them: what happens if I stop paying, and what did my last month's data say. If the site comes down when you stop paying, you were renting. If nobody can tell you what your data said, nobody is reading your meter, and you are paying to have a website instead of paying for one that works. I will also run a speed check on the site you already have, free, and the result is yours whatever you decide about me.
What happens if I stop paying you tomorrow?
Nothing turns off. The site keeps running. You would just stop having me. The domain is on your card, the code sits in your account, the hosting is in your name, and the analytics land in your email. There is nothing for me to switch off, and that is the whole point.
Who owns what?
You own all of it: domain, code, hosting, and data, in your name from day one. I hold guest keys you can take back in a few clicks. Not shared passwords, and not my account with you invited onto it.
What do you build on?
Code I write, on a stack I know: Next.js, React, TypeScript, Node. Shopify when you sell products. Behind it is ten years of enterprise software at Republic Services, Beachbody, and Universal Studios.
How long does it take?
Ten business days from the moment your payment clears and your intake is complete. Both, not one. Photos and proof pieces can arrive late without stopping the clock, because the build carries placeholders for them.
What happens on the discovery call?
Fifteen minutes, free, no pressure. We talk about your business, not about tech. You do not need to know a single technical word, and if a sentence I say does not land, that is my fault and not yours.
Do you work in Spanish?
Yes, English y español. The build ships in one language, and both languages together is an add-on at $750 for up to four pages.
Learn it before you hire anyone.
Nobody explains this part, so most people buy a website without knowing what they are buying. My free owner's guide breaks it down: the address, the house, the land, the keys, and the meter. Five pieces, who holds each one, and what each one really costs, with the price receipts in the back. Read it before you hire anyone, including me. Then ask your webtech the six questions inside. Bring me the questions you were told were too basic. That is the whole job.
Yours to keep.
Fifteen minutes, and nothing is locked.
You have read the whole argument, so the call is not a pitch. Tell me how the work runs today, and if software is not the right answer I will say so. Fifteen minutes, free, and you leave knowing what your website is actually doing for you. No annual commitment, and nothing shuts off if you ever stop paying me. Bring the six questions to ask before you buy. I will not dodge them.
Free, 15 minutes, no pressure.